I decided to look at confectionary websites as part of the Fudge Kitchen brief is to re-design their website with the new branding approach so I wanted to get some inspiration. I really like the idea of using one large image for the homepage because it looks neat and visually engaging rather than having lots of images which may be too visually confusing and too much to take in. I also like the fact they have utilised different shades of purple from their branding because this is another element that makes the website uniform and professional. The tabs seem to make it easy to navigate and the font chosen for these is stylish but not so much that it clashes with the logo.
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