I also looked at the Hotel Chocolat website and they use a same sort of approach as Thorntons do but obviously unique to their own branding. They've utilised this idea of a single large image of their products because this looks visually sophisticated and very neat. They have also used black and white throughout their website as these are the brand colours so this keeps everything uniform. The typeface is again, simple yet stylish so it doesn't clash with the logo. The one bonus about their website is that they use less tabs to categorise so it doesn't seem as daunting in some ways and easy to navigate around. When considering my own website, if I use a similar approach, it is sure to look professional.
No comments:
Post a Comment