Monday 4 February 2013

Emily Ward Branding.

Within this meeting I took along samples of stock that Emily could consider for her branded stationery range. I made her aware that depending on how she chose to have these printed, some stocks would not be possible but it was entirely up to her and what she preferred. Alongside this we discussed the cost of a few different online printers and told Emily the options they offered in terms of business cards. This included elements such as having different fronts on the business cards and special finishes. We also discussed how many business cards Emily would require and the fact that more can be printed at a later date if need be. At this point I'd also come up with the idea of using Emily's signature on her business cards and stationery as the logo because this link to her professional practice as she signs her work. Emily really liked this idea so I got her to have a go at writing her signature with the graphics tablet until she produced something she was happy with having on the stationery.

The signature in bold is the one Emily liked best. 



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