Baljeet also pointed me in the direction of this Selfridges window display they had done to promote make-up as research for my nail varnish brief. This is relevent to the context side of my brief because I need to consider how I will promote the products I am creating and in what context they will exist. Although realistically my product wouldn't have anything quite as visually exciting as this with it being a high end shop, it was really cool too see again, how companies within the industry are competing for business.
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