Another element to consider with this brief is the appearance of the actual product because within the industry now this seems just as important as the packaging. Baljeet showed me this example of the outer casing of a lipstick product that she found in a magazine. I really like the way they have applied a repeat pattern design to the outside of the lipsticks and also how they have placed the branding on the neck of the lipstick. I'm not sure how obvious it is on this photograph but theres also some shape or branding applied onto the actual lipstick. Consumers are definitely likely to buy into this, even if it's just for a keepsake because it's so well design. Although this is not in the same category as the products I'm designing because the lipsticks are much more high end, it's definitely something interesting to look at and consider in terms of what companies are doing differently to compete.
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