Yearbook; business cards.

Although the course contact details could probably be found online I thought it would be quite nice if there were business cards placed around the show that fit within the theme of everything else. This means that visitors could just pick them up to take away and contact Duncan regarding students, the course and anything else they may want to know. Again, the colours would be based on the quote pages within the yearbook. 

Yearbook; name cards.

Usually at the end of year show, each student has a name card next to their work so vistors know who has designed the work. I thought it would be good to link this element to the yearbook too. Although the design is really simple, it's a nice touch to tie everything together. I tried placing the name really large in the center but this was too overpowering. Having it quite small in the corner works with the minimalistic approach to the yearbook cover and it still stands out because its white on a bright and bold background. Each students shape of their name card would be based on their shape within the actual yearbook and the colour would depend on the colour of the work they put in the show but would also be based on the colours used on the quote pages. 

Yearbook; VIP invitations.

As a starting point for my personal extension of the yearbook brief I decided to start with invitation design. I thought it made sense to have a seperate invitation for the VIP night because the information is different and something really nice could be produced in order to encourage people to come. The concept for these invites is based on the overall yearbook concept so that the two link together. I've also based the style on the quotes and typeface because this is something I worked on within the yearbook. Initially, I thought about including the actual quotes but this doesn't really make sense in this context so I've gone for a simple information based design. The quality would be in the actual print though because these would be printed on silk and sent out to VIP's in the post as this links to the materials they used on the course. These invitations would come in the four different colours that have been utilised within the quote pages. The format of the invitation is also based on the yearbook format. Centralisation of the text is going to be a running theme throughout the extension because this again, links to the quote pages and works well with the minimalistic background because it utilises the space. 

Yearbook; extension of the brief.

Due to the yearbook being one of my main briefs I have decided to extend this to a full product range that could be utilised within the end of year show for the course. There are various products I am going to design for this such as, signage and wayfinding, postcards, business cards and name cards. These products will be based around elements that I have done within the yearbook so because I have worked on the quotes, I will utilise these quotes, the format of them and the colours I have used to create the extended product range. All of these extended outcomes will be for proposal so I can quickly tie up this brief as we are very nearly there with the actual sign off of the yearbook too. 

Yearbook; first ammendments.

Once I'd placed all the images in the yearbook, we sent our first proof to Duncan. He emailed us back to go and have a chat to discuss general progress and let us know of a few ammendments he would like us to do. Above is the list of ammendments he gave us. They were really minor things such as changing images because they weren't really working or the colour looked a bit washed out. There were also a few typos but these would be really easy to sort out. Duncan also requested that we inserted some pages, we agreed this should be ok with it being a pdf so wouldn't be too much trouble and said we would let him know exactly how many pages extra would fit with the layout of the yearbook. 

I agreed to get on and do the ammendments seeing as quite a few were to do with image changes and I knew exactly how to do this. These are the alternative images I'm going to put in for where Duncan has requested changes. 

Fudge Kitchen; pattern development.

I've created patterns to be applied to various elements of my product range for the fudge kitchen. The patterns are based on the circle element from the recent logo development I did. I feel this will jazz the ideas up that I already had in my head for the packaging design as well as making the branding more consistent throughout the products but in a subtle way. I need to produce products to see how effective this really is. The colours are based on the ones that I explored through logo development and text considerations. The second issu document contains my favourite patterns from the ones I developed and I have an idea of which one I would like to take forward. 

Fudge Kitchen; logo development.

I decided to develop the logo a little bit further based on the colours I've been experimenting with today so that the products and logo will definitely compliment each other. With some of the development I've been doing, I've decided to go for the lighter colour circle behind the text so this will stand out when printed and on screen. This is only based on whether or not the foil tests I need to do work though. I've a used a circle as part of the design because it fits well with the rounded text and is a simplistic yet successful touch at this stage.