Wednesday 1 May 2013

Nail Varnish; packaging.



I've decided to design two different types of packaging for the nail varnish products. Single packaging to hold just one bottle of nail varnish and a larger version that will hold three. The packaging is based on some research I did before I really got into this brief and I really liked the idea of it folding in at the sides, kind of like how a gift bag does because this makes for quite a high end looking outcome which is what I am going for. The single packaging would be themed around the colour of the nail varnish that goes inside it and I am utilising the same pattern as the wrapping design so that the inside doesn't look so plain and the two elements link together. The name would also be included on the back so the consumer knows which it is if they were to purchase it again. The larger packaging would just be grey on the inside because you can't guess which three colours the consumer would choose and there would be so many different conbinations but this links well again, to the wrapping design. The idea of the packaging is that it would be used if someone bought the nail varnish as a present as a further form of gift wrapping it. Although the packaging contains the branding, the person recieving it might not know what the product is and the gift wrap would conceal this initially. 

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