Tigerprint Colour; logo development.

With the colours I have been exploring in the new patterns I've developed for Tigerprint, I also decided to adapt the paperchase logo to match the pattern as a form of branding the range because I don't feel it has to have it's own name if I do this. I've applied the colours in various different ways to see which work best and I think a mixture of blue and orange together seems to work best because these are the two colours within the pattern design. As with the pattern, I've applied the same attributes to the text so that the two work together.