Monday 29 April 2013

Nail Varnish; typefaces for the brand.

Made with B
RitaSmithAlt
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These are typefaces I've downloaded that I thought would be appropriate for my nail varnish brand. I came up with the name Jelly because actual jelly is bright, bold, and shiny and that's how I imagine this brand of nail varnish would be. I feel it's also quite a fun name and because the product would be aimed at a 16-25 audience it seems apropriate. I've gone for typefaces that are quite fun but sophisticated and I feel the target audience may also like/relate to. I quite like the top typeface for the outline style but not really the scribbly bits inside so I think I'm going to take this forward and maybe edit it more to what I'd like it to look like. 

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