YCN: Reading and Leeds Festival.

Initially I was quite excited about this brief because I've been to Leeds Festival before so thought it would be perfect as i'm the target audience they would like you to aim the campaign at. After really thinking about this brief I have decided I'm going to drop it because although it is relevent to my professional practice, there are other briefs that are more so relevent. I already feel less excited about this brief and this is even before I have started it so I feel I should find something more relevent to my interests within design because this is very digital based and i'm a print based designer. I'm not concerned because I'm already undergoing a different YCN brief.