These are some of the existing products that the Fudge Kitchen have within their range. This is a starting point for the products I could design for the brand alongside the logo but I could also extend this if I think of anything significant. This also gives me an idea of how to capitalise on the existing designs to create something that is new and unique. I also have some physical samples of the drinking fudge packaging at home to work from. I feel that although the current designs do work together, there needs to be more of a consistency throughout.
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