I've looked at the company story as a bit of a starting point for this brief and also to inform others what the Fudge Kitchen is if they didn't already know. The company history gives the impression that they are quite high end due to the product they are offering and the places that they stock the product. The existing branding also indicates that this is the type of impression they want to give, they want to represent quality. At the moment the green is the main colour within their branding as well as gold to compliment this. This is something I need to consider within my own designs, do I want to rebrand the colours as well as the actual logo? Both these colours add the element of sophistication but are there other combinations that can do this too?
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