I was also asked to put together a postcard that could be mailed out or given to prospective employees and industry professionals in order to direct them to a website with this graduating years FMP work on. The front of this design was the simplest part because I thought that if we use the front cover of the yearbook then this links everything together. We also decided to have a square postcard to link in with the yearbook itself. I then started playing around with layouts for the back of the postcard which needed to tell the audience who we were and the website they need to go and visit. I tried the idea of the bar that we have on the PDF version of the yearbook pages but this just doesn't seem to look right as theres too much space left. After coming up with different layouts I realised that the most effective thing to do would be to utilize the rest of the yearbook cover design and use the back that Sophie had designed so that everything continues to fit together.
This is what we've decided to go with, it's really simple but communicates exactly what it needs to.
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