With the progress surgery I didn't really have any questions in particular about my work because I knew exactly what I needed to do to get the work done. I went through each of my briefs and took examples from them to show Phil where I'd got up to and the sort of things I was producing. There was a bit of concern about how much I still have left to do for various briefs and the fact I don't seem to be stressed about it yet. I think it's trusted that I will get everything done though in time for submission though. The main piece of advice I got was, how can I really push all of my briefs in the time I have left available to me? and also not to forget about the greater context of my briefs and how various products will exist. I know that I really need to speed up the pace after this progress surgery but I'm confident I can do it.
Wednesday, 1 May 2013
Nail Varnish; teaser advertisements.
These are the final teaser adverts to encourage consumers to check out the new product. I've kept them quite simple and plain because I want the logo and the product itself to really stand out and capture the attention of those who will see it. Although two of them are very similar they still work as a range because one is showcasing a further type of nail varnish that would be available in the range. I think my favourite is probably the glitter one because the colours within this and the orange work really well together.
Nail Varnish; advertising development.
Initially these are the photographs I thought I would take forward for my adverts. Once I edited them I was really pleased with the quality of the images because the background is almost perfect white. The other reason I was pleased is because I don't have much experience in photographing glass objects.
However, when I looked through my photos again, I found the one on the far left so I've decided to use this one too. I applied the logo to all of the bottles to make it seem like it's actually a branded product and to be as realistic as possible. This now shows the effectiveness of the logo because it works on a range of different colours. I've gone for a really simple central layout for all of the images because it can be applied to all of them so keeps the designs consistent. I also quite like the fact there's a lot of white space around the image because the bright colours of the nail varnish draw the eye in. The reason for having the logo in orange too is because this ties in with the orange nail varnish in each of the images and is an alternative to having it foiled because grey doesn't stand out. Depending on the colours of the nail varnish being advertised, this would be changed to suit.
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I then started experimenting with the layout of the text I'm going to include on the adverts but only on two of the images because the third is the same as one of the others so the development would be very similar. I'm only including the logo, the caption and the website for this because with it being a teaser ad the idea is that people will hopefully go and investigate further into this product. This was also the point where I came up with the caption for the product and this is based on the description I gave earlier for why I chose the name, because jelly is bright and bold in colour usually. Some of these layouts don't really work because they are quite unbalanced but there are a few that do that I will take forward.
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Nail Varnish; photography.
Due to the focus of my adverts being the product I decided to photograph so of the nail varnishes from my own collection so that I would be able to mock my logo up onto them. Some of the photographs aren't apropriate because you can see the branding that already exists on the bottle. I will look through these and edit the ones that I think I'd be able to use for my ads. I've arranged the bottles in a few different ways so that I can have a series of ads.
Nail Varnish; foiling test.
I decided to give the brand a real high quality finish and to compliment the minimalist design I am going for that foiling the branding for this brief would be suitable. I did a couple of tests on the logo in different sizes to make sure this would definitely work because I already had an idea that the products would be various different sizes so the logo would need to be too. The foiling works on the logo both big and small so I know I can definitely take this idea through. At this stage I'm thinking this is the only element I will foil but as I go through, I may change my mind.
Nail Varnish; pattern design.
When I was thinking more about the bag and packaging design I felt that they were going to be a bit too plain maybe so I looked back on some research I'd done on cosmetics packaging and realised that patterns seem to be quite popular within this area. I have a designed a few pattern ideas that could be applied to the inside of the bags, inside of the packaging and even create the tissue paper I've outlined on the brief amongst other things. The square pattern is probably my favourite because at the moment squares seem to be a running theme throughout this brief with the bag and the swatch booklet being square. This pattern is quite visually pleasing and not too overpowering as well. I'll only know if this works when I start applying it to the products.
Nail Varnish; advertising.
I've looked at a range of adverts for nail varnish before thinking about approaching mine to get ideas of what's already existing. It was actually harder than I thought to find research online for this. There seems to be not a lot, either that or I'm not looking in the right places. Baljeet however, pointed me in the direction of Illamasqua's recent campaign for a new UV nail varnish. This is probably one of the best things I've seen in the way of research but that's to be expected with it being a high quality/end product. Although I like the approach they have taken with their advertising and using the models, I'd like my own to be more about the product as a physical thing so consumers know what to look out for, much like the adverts I found more to the top of this post. I'd like to create more of a teaser ad so it will make consumers go and look for the product and do their research.
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