Module submission form.

End of module evaluation.

Submission boards. Brief four: Nail Varnish.

Rewritten briefs.

As I've gone through the module some of my briefs have changed ever so slightly for various reasons. The main thing that has changed on many of them is the outcomes that I've created. The reason I've changed the outcomes has been because I felt with some briefs I was creating product for the sake of it when there was already a substantial amount so I've taken products out of the outcomes. These are my final written briefs. 

Nail Varnish; point of sale.

To extend this brief and show the context of the product I created a point of sale stand. This has a really simple design but the relevent pieces of information stand out well enough for the brand to be recognised. The simplistic colouring of the point of sale means that the actual products stand out too because they are really bright and bold. The bottom left and right of the stand would be where the swatch booklets would be placed so consumers could just take one in passing. The back of the display would be lit up so that consumers would be drawn to it. The logo at the top of the stand would be mirrored in order to fit in with the fact the actual packaging is foiled. As the range of products grows, the point of sale would obviously alter. At this stage it would be as large as the others you find it places like boots that contain nail varnish and make up and would be located in the same place in store. 

Nail Varnish; photoshoot edits.

Edited images for my submission boards for the Nail Varnish project. 

Nail Varnish; photoshoot.

Images from the Nail Varnish brief photoshoot. 

Nail Varnish; re-worked advertisements.

When it came to creating my boards for the submission of this brief I decided that the original advertisements I'd done didn't really fit in with the brand anymore as it seems to have developed throughout creating the other products. This was an easy fix because I went back and changed the logo on all of the adverts to match the grey on the rest of the products. I feel this works a lot better because it now has the high end appearance that all of the other products have and fits in. 

Final crit.

My current resolved work set out for the crit.

There were a few specific things I wanted to get out of this crit but it was mostly about the quality of my design boards. I wanted to know if they told the story well for someone who was looking at my projects for the first time. At this stage I knew exactly where each of my briefs were going so feedback on extension of briefs wasn't particularly relevent because there just wasn't the time for this. It was maybe good to think about how the briefs could have gone further though in other peoples opinions. The feedback I got given regarding my boards was positive in the sense that the people discussing them had never seen the work before and they understood it all. The only negative feedback I'd gotten really was to do with the fact my blog wasn't completely up to date but I knew this already despite trying to catch up in time for the crit. Overall, the crit was really useful and it was so good to see what people had been doing, everyone had some really amazing stuff!

Nail Varnish; test prints.

I've done some test prints of the single nail varnish packaging to see if this works and if a nail varnish actually fits comfortably inside it. I've taken a few photographs to show how the design is going to work realistically once I've printed it properly so this includes showing the inside of the packaging and how this would look etc. This was also a good test of making sure that the grey's I've used are working because I know they are quite light. When I did the first test print (first four images) I realised it's really diffcult to read the tag line on the packaging so I went back and changed this on all the products I had already designed to a darker grey. This will definitely show up when I come to printing the final outcomes. I also realised after the first test print that the packaging needed to be slightly longer and wider in order to it to close properly at the top because although the packaging just about shut, it made it look a bit untidy. The last image in this set is the refined larger packaging and this works a lot better, although the nail varnish probably has more room than really it needs, the whole concept works perfectly and looks a lot neater. I need to go back now and resize all the relevent files because I've got three versions of this packaging.

As well as doing the mock ups, I also did a few test prints on the actual stock I'm going to use which is card. I noticed a few mistakes on the actual designs as I was doing this. These were things like, the logo could do with being a bit bigger on the single packaging, the 'bright and bold' wasn't in the darker grey on the first bag print out and I also tested foiling to make sure this worked on the logo. The foiled bag was an A4 one that I originally intended to mock up but then I decided that this would be ridiculously small and wouldn't actually fit the packaging in it anyway. 

Nail Varnish; bag design.

The swatch booklet then inspired the design of the bags the products would come in when consumers purchased something. Although this is quite hard to see because I've made the outline grey for the purpose of print, I know this net already works because I've used it in previous projects. The idea of having the branding central is again, based on the swatch booklet and the fact it can be quite large. It would also be foiled on the gift bags when they are printed for a high quality finish. I've included the website on the back of the bag because it's not really massively significant that it's on here with it being on the other products but it is there if it needs to be found. The bag would come in two sizes based on the though that I'm going to have two different types of packaging for multiple nail varnishes and single nail varnishes. I need to do some test prints to confirm the size of the bags.

Nail Varnish; swatch booklet development.

As a consumer of nail varnish I've always wanted something that will show the whole product range by a particular brand so I thought as part of my brief I would design a nail varnish swatch booklet to show what is available within the new brand I am creating. 

I already had an idea of how I would like this to look in my head. I've come up with the fold in swatch booklet idea in a kind of leaflet format so everything would fold into the middle. In terms of applying the branding this was quite straight forward because I want it to be quite large on the front and foiled so it made sense to have it central. I've also included the website on the part which will fold into the middle so that when the consumer opens it, the website is the first thing they should hopefully see. I chose a square format because I thought this could be quite small and everything would fit comfortably inside this with not much space left over. 

In terms of the layout for the swatches I made this square grid which the colours could be added into. This might change depending on the colours I select for each category. 

After I'd selected what I thought would be a good range of colours for the matt collection I realised that the grid I had originally created now didn't really work because there were more colours than grid squares. I tried this portrait and landscape within the booklet design but neither really worked because there was a lot of white space around the edges. 

I then decided to lay the colours out like this so that they fit into more of a square grid format and filled more of the space within the square the matt colours are going on. I've chosen quite a few tones of different colours as examples for the range because matt is the original nail varnish colour and consumers like to have a lot of options. 

I then moved on to the metallic range where there are less colours but some of the more popular ones that I'm familiar with within existing brands. I've used pantone metallic colours swatches for this to emphasise the fact they are metallic colours because you can tell with them being a bit darker.

And finally the glitter range which I wasn't really sure how to tackle in terms of representing this in print. I decided to create a swatch of circles because effectively this is what glitter nail polish is and the consumer should easily be able to understand this. The glitter range is again smaller but like with any overall range, this is a starting point so if it were a real brand obviously each range would get bigger over time. 

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This is the currently finalised design for the swatch booklet. Although it's quite simple, I feel it does the job and fits the vision I have for the brand. Due to the fact I want this product to be high end but afforable, I feel that a lot of high end products tend to use the view that less is more and have quite clean cut design like this. The fact theres so much white space also ties in well with the teaser ads so this is definitely something I'll keep consistent throughout the rest of the products. I chose matt, metallic and glitter as options for products within the range because these seem to be the most popular within the industry based on my own knowledge. The fact each range gets smaller in order in the booklet works quite well too because theres a heirarchy. I need to do test prints of this booklet just to make sure the design really works. 

This is the line you can see under each range in the booklet. The colours would be named based on which range they are from for example, matt and then 1 to how ever many there are in that range so that the consumer could count the colours from left to right to find the one they would like purchase in store. It seemed an easy method of naming them instead of coming up with crazy names other brands seem to have which may be copyrighted. 

Nail Varnish; receipt holder.

As a subtle yet further sophisticated touch to this project, I have designed a reciept holder because usually when you buy a high end product, you get something like this to go with it and this links nicely to the rest of the branding. 

Nail Varnish; packaging.

I've decided to design two different types of packaging for the nail varnish products. Single packaging to hold just one bottle of nail varnish and a larger version that will hold three. The packaging is based on some research I did before I really got into this brief and I really liked the idea of it folding in at the sides, kind of like how a gift bag does because this makes for quite a high end looking outcome which is what I am going for. The single packaging would be themed around the colour of the nail varnish that goes inside it and I am utilising the same pattern as the wrapping design so that the inside doesn't look so plain and the two elements link together. The name would also be included on the back so the consumer knows which it is if they were to purchase it again. The larger packaging would just be grey on the inside because you can't guess which three colours the consumer would choose and there would be so many different conbinations but this links well again, to the wrapping design. The idea of the packaging is that it would be used if someone bought the nail varnish as a present as a further form of gift wrapping it. Although the packaging contains the branding, the person recieving it might not know what the product is and the gift wrap would conceal this initially. 

Nail Varnish; wrapping paper.

I decided to design wrapping paper for this brief because I thought that if consumers were going to buy this as a gift then they could opt to have it gift wrapped like most high end products tend to offer. The other usage for the wrapping paper is that if someone is buying the product for themselves, the product would not come in the gift box so to add to the fact they get a quality product, their nail varnish would come wrapped in gift wrap. The middle design in the issuu document is the one I am going to take forward and the idea of having the squares darker is to remind me once this is printed, which squares to foil because I want to add this finish to link to the logo. 

Progress surgery.

With the progress surgery I didn't really have any questions in particular about my work because I knew exactly what I needed to do to get the work done. I went through each of my briefs and took examples from them to show Phil where I'd got up to and the sort of things I was producing. There was a bit of concern about how much I still have left to do for various briefs and the fact I don't seem to be stressed about it yet. I think it's trusted that I will get everything done though in time for submission though. The main piece of advice I got was, how can I really push all of my briefs in the time I have left available to me? and also not to forget about the greater context of my briefs and how various products will exist. I know that I really need to speed up the pace after this progress surgery but I'm confident I can do it. 

Nail Varnish; teaser advertisements.

These are the final teaser adverts to encourage consumers to check out the new product. I've kept them quite simple and plain because I want the logo and the product itself to really stand out and capture the attention of those who will see it. Although two of them are very similar they still work as a range because one is showcasing a further type of nail varnish that would be available in the range. I think my favourite is probably the glitter one because the colours within this and the orange work really well together. 

Nail Varnish; advertising development.

Initially these are the photographs I thought I would take forward for my adverts. Once I edited them I was really pleased with the quality of the images because the background is almost perfect white. The other reason I was pleased is because I don't have much experience in photographing glass objects. 

However, when I looked through my photos again, I found the one on the far left so I've decided to use this one too. I applied the logo to all of the bottles to make it seem like it's actually a branded product and to be as realistic as possible. This now shows the effectiveness of the logo because it works on a range of different colours. I've gone for a really simple central layout for all of the images because it can be applied to all of them so keeps the designs consistent. I also quite like the fact there's a lot of white space around the image because the bright colours of the nail varnish draw the eye in. The reason for having the logo in orange too is because this ties in with the orange nail varnish in each of the images and is an alternative to having it foiled because grey doesn't stand out. Depending on the colours of the nail varnish being advertised, this would be changed to suit. 

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I then started experimenting with the layout of the text I'm going to include on the adverts but only on two of the images because the third is the same as one of the others so the development would be very similar. I'm only including the logo, the caption and the website for this because with it being a teaser ad the idea is that people will hopefully go and investigate further into this product. This was also the point where I came up with the caption for the product and this is based on the description I gave earlier for why I chose the name, because jelly is bright and bold in colour usually. Some of these layouts don't really work because they are quite unbalanced but there are a few that do that I will take forward. 

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Nail Varnish; photography.

Due to the focus of my adverts being the product I decided to photograph so of the nail varnishes from my own collection so that I would be able to mock my logo up onto them. Some of the photographs aren't apropriate because you can see the branding that already exists on the bottle. I will look through these and edit the ones that I think I'd be able to use for my ads. I've arranged the bottles in a few different ways so that I can have a series of ads. 

Nail Varnish; foiling test.

I decided to give the brand a real high quality finish and to compliment the minimalist design I am going for that foiling the branding for this brief would be suitable. I did a couple of tests on the logo in different sizes to make sure this would definitely work because I already had an idea that the products would be various different sizes so the logo would need to be too. The foiling works on the logo both big and small so I know I can definitely take this idea through. At this stage I'm thinking this is the only element I will foil but as I go through, I may change my mind.