Kirsty recently visited the Fudge Kitchen in York so gave me her packaging so that I could consider how I'm going to improve their existing packaging and the stocks I could use when creating my own and also the finishing I could use.
Showing posts with label Brief one context. Show all posts
Showing posts with label Brief one context. Show all posts
Tuesday, 26 February 2013
Monday, 25 February 2013
Robot Food brand design studio.
Robot Food are a brand building agency based in Leeds. I was drawn to their work because they have some really visually interesting projects and they've had some very big clients which I've heard of. Their portfolio is so diverse which made it exciting to look through.
The company did all the branding for the recent Jammie Dodgers packaging and campaign which looks bright, bold and eyecatching. I really like this packaging because they have shown the designs can work across a range of different types of packaging even though it's not the simplest of designs. The different elements they have utilised within the design give the overall look a lot of depth and quite a fun aspect to it which is something consumers are sure to relate to a product like this.
With this product, I really like the lables that are hanging around the neck of the bottle because this is something that I haven't really seen before. In terms of my own designs I am wondering if I could utilise a similar sort of approach but for the jars of sauce. This tag would be instead of having the lable on the actual jar and because this space would be freed up, I could have some kind of illustrative design on the jar instead.
Studio h.
Studio H is a branding identity and packaging design studio based in London. I was drawn to their work because they have done a range of packaging designs but each appears very different from the others and some of the designs are unique to others I've seen previously.
Initially I was fooled by this packaging design because due to the stock I thought it was a metal case containing the tea but upon closer inspection it's actually made from a metallic looking card. I really like the fact they have mixed up the range by using a couple of different shapes for their different products because this appears more interesting and it shows the effectiveness of the branding because it works together. This has made me consider that I could come up with a completely unique piece of packaging that could be part of my products brand essence. I've also looked at the bags they did as part of this project to see how branding can be applied effectively as this is another thing I will need to consider.
This packaging is similar to something I have looked at previously within my research but I chose it because of the use of simple, bright, bold block colouring. Applied to specific areas, this way of adding colour is successful because its subtle. I think the fact there is so much other information on this packaging makes this even more successful because this needs a way of standing out and it does so on this block colour.
KS design studio.
KS designs is an Austrailian based branding studio. I was drawn to their work for the fact they have simple yet effective solutions throughout some of the packaging briefs they have worked on. It was also a good opportunity to see what is generally going on elsewhere in the world in terms of design because usually I'm so focused on UK based design studios.
I've found a few examples of this kind of packaging style with the cut out section but thought I'd add this one in too because it's really effective and adds depth to a really simple packaging design. I was also drawn to this for colour scheme inspiration because if quite nutral colours are used then the design is in no way being aimed at males or females seperately. The use of shape seems to work quite well on packaging design too instead of being really obvious and using images of the product inside.
Again, looking at the idea of having a cut out section in order to showcase the product inside this is another really effective example. With my own packaging I was considering having two different sizes depending on how much of the product the consumer was purchasing and this example shows me that if the concept for the packaging is kept really simple, it's something that can easily be scaled up and down depending on the requirements.
Looking at the idea of how the lables within a product range can link to the rest of the packaging so that when photographed together, all the products compliment each other. If a simple colour pallet is chosen, this also shows that different products can utilise these colours in unique ways so that everything looks similar but not exactly the same.
I really liked this confectionary packaging for the fact everything is colour coded based on the product inside. Although this wouldn't really be as effective with my product as some are so similar it makes me consider how the colour choices could again effect the range. From a personal point of view, If the products utilise completely different products they may not be able to linked to the same range as much.
Here design studio.
Here are a multi disciplinary design company based in London and have worked with many big and well known clients over time. I was really drawn to their work because everything is very clean cut and produced to the highest standard. Although the work doesn't link directly to the work I am producing from the Fudge Kitchen brief, it gives me a good insight into branding for food products in general, layout and packaging design.
Hairy Bikers
I really like this crisp packaging design that the company produced even though it's highly type based. I think the way in which the type has been laid out makes it visually interesting with less emphasis on the actual text because everything is different and something elements stand out more than others. I particularly like the constrating colours on the blue crisp packet because although they are completely different they work really well together. The fact some of the type has a texture to it is also a nice touch because it gives the whole design depth and an element of sophistication.
Hazelwood
This product was particularly relevent due to the packaging design. I think the concept is really clever and looks very high end which is something you'd expect from the product within. Although the actual box itself is quite simplistic, it's the finish applied to it that give the design more value. Gold foiling especially seems to give an element of quality to a design and the style of the icons above is something that further enhances this. This design has shown me that the smallest details are just as important as the bigger picture.
Fortnum & Mason Honey
This has inspired me to consider the different ways in which the lables for the Fudge Kitchen jars could be printed because originally I was just thinking about a simple sticker design but this is a clear sticker design which works really nicely because it seems as though the actual jar itself has been printed. With a stock like this you also have more of a chance to showcase what is inside the jar through the use of patterns etc like this design has.
Balvenie 40 Year Old
This again, isn't directly linked to what I'm looking at but I loved this design. It makes you consider the importance of thinking bigger when designing packaging and trying something completely different that will make the product itself stand out. Although heavily text based it still really works because the most important bits have been emphasised through size, font or maybe even colour. The text seems to add to the sophistication of this design due to the typeface that has been chosen.
Dock Kitchen
Although a really simple colour scheme has been utilised here I really like the design due to the added texture within the font. I think this is something to consider with my own designs because texture seems to bring depth to a design and really bring it alive. More so than just having print that looks textured with my own designs., actual textured stock should be considered because people like things that are tactile.
Gail's Bakery
This branding for a bakery made me consider the importance of finishes and ways in which elements are applied, again linking back to this idea of the smaller things being just as important as the significant elements. Even if it's just the simple things such as ribbon that are branded, this works really well because it adds a nice personal touch to the design and products.
Fudge Kitchen; Hotel Chocolat website.
I also looked at the Hotel Chocolat website and they use a same sort of approach as Thorntons do but obviously unique to their own branding. They've utilised this idea of a single large image of their products because this looks visually sophisticated and very neat. They have also used black and white throughout their website as these are the brand colours so this keeps everything uniform. The typeface is again, simple yet stylish so it doesn't clash with the logo. The one bonus about their website is that they use less tabs to categorise so it doesn't seem as daunting in some ways and easy to navigate around. When considering my own website, if I use a similar approach, it is sure to look professional.
Fudge Kitchen; Thorntons website.
I decided to look at confectionary websites as part of the Fudge Kitchen brief is to re-design their website with the new branding approach so I wanted to get some inspiration. I really like the idea of using one large image for the homepage because it looks neat and visually engaging rather than having lots of images which may be too visually confusing and too much to take in. I also like the fact they have utilised different shades of purple from their branding because this is another element that makes the website uniform and professional. The tabs seem to make it easy to navigate and the font chosen for these is stylish but not so much that it clashes with the logo.
Fudge Kitchen; Thorntons.
Thorntons is another brand I chose to explore for the fact they offer a high quality confectionary product. Although they are seen as the more afforable option as opposed to Hotel Chocolat they have a sophisticated range of packaging for me to explore and consider for my own product range. This is the second brand I have explored that has a logo consisting of type and again, quite a simplistic font. The fact the logo is purple makes me want to steer away from this straight away because I want my brand to be unique. The fact they have added a very slight gradient to the top of the logo makes the world of different because it brings it alive a bit instead of just being flat.
Thorntons have a range of packaging starting with a simple bag like this and ranging up to more fancy boxes. I quite like this packaging design for the simplistic use of colour as I feel this is something that adds an element of sophistication to a product. If the colours could be based on something like these are based on a giraffe with my own packaging then this could work quite nicely. I however, need to look at producing something more high end to suit the shop I'm looking at.
Again, a simplistic use of colour on the packaging comes across really effectively. The fact there is a balance between quite a fun approach to the packaging but also sophisticated works really well because it means its bold and eye catching. A simple repeat pattern makes this packaging interesting but not overpowering.
Also using the idea of pattern/repeat pattern and simplistic design has again been utilised. The element I like most about this packaging is the circular shape because although this is another simple feature, it's a lot more interesting than the typical box. A set of complimentary colours is also an important aspect to this design because they are visually engaging.
Although this packaging isn't as 'high end' as some of the others i've previously looked at, I quite like the idea of the long thin aspect to it and the way that it showcases the product inside so that you can see exactly what you are getting. The fact that this is also semi-decorated makes it more visually appealing, possibly to children.
I really like this packaging design for the butterfly detail on the top. Although the packaging itself is really simple, this papercut butterfly adds to the quality because the consumer will feel as though time has been spent on it. This is also different to the typical box design in the way that it has flaps on top that fold in to seal it which is another effective feature.
When I saw this packaging it reminded me of the Fudge Kitchen drinking fudge envelope packaging. This is a better way of packaging something like this because the Fudge Kitchen design was packaging within packaging so it seemed like a bit of waste where as this utilises all the seperate products without the use of more stock. Although I really like this idea, I'll probably steer clear of it because obviously it's already been done and it's too similar to the current drinking fudge packaging.
Thursday, 21 February 2013
Fudge Kitchen; Hot Chocolat.
I've looked at Hotel Chocolat to check out their packaging as they are a high end chocolate company and I will be creating packaging for a high end fudge company so the two relate. The main thing to notice about this brand is that everything seems to have consistent, sophisticated colouring throughout and the branding itself is really simple. These factors have been noted throughout much of my research so far as being what makes a high end brand essence. Below I've chosen particular pieces of packaging that I liked the look of and that could inspire my own designs.
The company have a range of carrier bags when their products are purchased and they vary in size to fit with the varying size of the products. The design of the bag is really simple but communicates well enough so that consumers should be able to tell automatically where the product has been purchased due to elements such as the colouring. I also know that sometimes if you're spending less money in store, they have a simple plastic carrier.
They have utilised this idea of having the product packaged so that the packaging is also the carrier. Although I found an example in earlier research from behance, this example fits a lot better within the product area I am look at. I'm not sure how practical it would be to have an all in one carrier/packaging design because Hotel Chocolat probably treat this as a design feature and offer a carrier bag as well. If the product wasn't such a delicate one, this idea would probably work better.
I like this particular piece of packaging for the simplicity of the design. I imagine the stock to have quite a nice finish to it and thats what will give this product it's quality. Due to Hotel Chocolat being a well established brand, they don't need their packaging to catch the eye as such because consumers will go in looking for a particular product. Even small touches such as the ribbon around the box, add to the quality.
This packaging is very much like some that I have looked into previously. It's quite cleverly designed because the packaging itself, if you look really close, represents the chocolates that will be found within with the shape of the sides. A packaging design like this could be easily tailored to the products I am looking at but because I've seen it a couple of times, I'm less likely to use it because I want to create something more unique. I also think it's quite interesting that certain products from Hotel Chocolat start utilising colour throughout their packaging. It makes me wonder how they've made the decision about what should have colour.
When confectionary packaging has these cut out windows it almost appears as though the company is trying to tempt the consumer because they can see the product so they know what they are getting and it also looks like it would taste really nice. This could be seen as a way of showcasing the product. This is another product that has also utilised colour but this time the decision is more clear because the colour choice is based on the product inside the box.
This is the chocolate range for children that the company do. I really liked the idea of the little pots but feel as though this slips away from the quality the rest of the packaging seems to have and the quality I am also seeking for my own products. I think the reason for this being less sophisticated however, is probably very valid and something to do with the fact children won't care what the product looks like at all but the bright colour will definitely draw them in.
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