Nail Varnish; point of sale.

To extend this brief and show the context of the product I created a point of sale stand. This has a really simple design but the relevent pieces of information stand out well enough for the brand to be recognised. The simplistic colouring of the point of sale means that the actual products stand out too because they are really bright and bold. The bottom left and right of the stand would be where the swatch booklets would be placed so consumers could just take one in passing. The back of the display would be lit up so that consumers would be drawn to it. The logo at the top of the stand would be mirrored in order to fit in with the fact the actual packaging is foiled. As the range of products grows, the point of sale would obviously alter. At this stage it would be as large as the others you find it places like boots that contain nail varnish and make up and would be located in the same place in store.