Module submission form.

End of module evaluation.

Submission boards. Brief one: Fudge Kitchen.

Rewritten briefs.

As I've gone through the module some of my briefs have changed ever so slightly for various reasons. The main thing that has changed on many of them is the outcomes that I've created. The reason I've changed the outcomes has been because I felt with some briefs I was creating product for the sake of it when there was already a substantial amount so I've taken products out of the outcomes. These are my final written briefs. 

Fudge Kitchen; photoshoot edits.

These are the edited photos for the Fudge Kitchen submission boards. 

Fudge Kitchen; belly bands.

In the end when it came to actually printing the belly bands to go around the final pieces, I didn't like how they were looking so I ended up improvising and using some copper coloured ribbon to go around the sides of the box and then using the center of the belly band in the same format as the stickers I designed. This was a bit of a gamble at this stage but it actually worked so much better than I could have imagined. The images on the above post will show exactly what I mean in terms of this change!

Fudge Kitchen; website.

As a further part of the overall brand I've mocked up an example of how the new website would look. I've kept the design really simple in order to fit with the rest of the brand and so that it would be easy to navigate around. The images on the website wouldn't actually be the packaging, they would be of the product to encourage people to buy into it but I've just used this as an example image for the purpose of my boards. I've taken elements off their original website that can be seen in the bottom left hand corner to do with food assosciations etc to make this look more realistic. 

Fudge Kitchen; mocked up bag.

When I printed the original bag design it went a bit wrong in terms of where I had placed the logo and I was slowly running out of time so I decided to find and image off google and mock this up to show what it would look like to place on my boards. 

Fudge Kitchen; photoshoot.

Photoshoot of Fudge Kitchen products. 

Fudge Kitchen; uniform//shop front.

These are the final designs for the shop front and the uniform. The uniform is made up of a shirt, apron and hat. This is based on the existing uniform. The hat is quite traditional looking so this fits with the overall brand essence. The colours I've applied to the shirt and the apron would work really well together if the uniform was to actually be produced because theres not too much of either colour on either item. 

Fudge Kitchen; staff uniform.

As part of the brand experience for this brief I've decided to do digital mock ups of the uniform too to match the new branding. The staff would wear a shirt to match the high quality of the brand and I came up with a few different colourways for this. I think I prefer the one with the brown and blue on the sleeves because these colours are much more complimentary to each other. 

Fudge Kitchen; shop front.

I looked at the existing shop fronts for a few of the Fudge Kitchen shops around the country to base the layout the new branding on. I came up with two different ideas and then asked the geek table which they thought worked best. They said they prefer the one with the logo in the middle because this is more high impact so is more likely to be seen. 

Fudge Kitchen; belly bands.

Based on the fact I've started utilising this shape on the labels and stickers I've also decided to apply it to the belly band design because this looks a lot better and means everything will link together as part of the brand. There are two different sizes of belly band depending on the size of the packaging. I've also made the sides of the belly band thinner because before it was covering quite a lot of space on the packaging. 

Fudge Kitchen; drinking fudge labels//stickers.

I've created labels that will go on the front and the back of each of the drinking fudge pockets. This is another element where I have used different flavours to show how the colours would change so that the flavours can be distinguished from one another. The back of the labels include text stating how to use the products as well as all the ingredient information. I've also included the stickers in this document that would be used to hold the tissue paper around the product. These are really simple and just include the logo design. They wouldn't be foiled because they would just be thrown away so don't really need to be of that high a quality and still fit well with everything else. I've utilised this shape around the labels and stickers too because I feel it's better than just a rectangle and frames the logo really well. 

Fudge Kitchen; sauce labels.

One of the other products the company sells is Fudge Sauce so I have created digital mock ups of the labels on the products to match the rest of the rebrand. I've used three different genuine flavours of the product to show how the colours of the text will change depending on the product. This is so that they can be distinguished if they are on a shelf. The label of the fudge sauce would be foiled where the logo is to add to the high quality aspect of the product. I've decided not to utilise the polka dot design on the label because this would make the text impossible to read and by using the colouring only this still links to the rest of the brand. 

Fudge Kitchen; gift wrap//tissue paper.

To match the rest of the products I have designed tissue paper to wrap the actual product in. This would also be sealed with a sticker to keep the fudge well packaged. 

Fudge Kitchen; gift bag.

The gift bag design is also based on a previous design that I've used in another project so I already knew that this net was going to work when it was printed. The bag would be available in two different sizes, medium and large to accommodate the products that consumers will buy. The design is based on the packaging so utilises the pattern on the inside and the logo and blue full bleed on the outside. To add a high quality finish the bag will be foiled and will have ribbon handles. 

Fudge Kitchen; drinking fudge packaging.

For the acutal drinking fudge packets I decided to design this simple folding envelope design that would be fastened with a sticker of the logo. This idea didn't particularly take much development because I'd seen this online somewhere and had been inspired by it but tailored it to fit the brand colour/concept I'd come up with for my brief. I then took the fudge gift packaging net and made this slightly smaller to accommodate the envelopes. Although I probably should have done test prints for this, I based the size of the envelopes on the size of the box and worked all of this out properly so it should work when it comes to printing it. The main difference between this and the gift packaging will be that the belly band will state what the product is. 

Fudge Kitchen; re-worked belly bands.

These are the belly bands edited after I had the issue with where I had placed the logo on the folds. I made sure I used guides on these so the logo was definitely in the right place this time. 

Fudge Kitchen; fudge gift packaging.

This is the net laid out ready for print after I'd decied on the style based on the test prints that I did. This will be printed A2 and A3 size for the different types of packaging which include the multiple fudge gift packaging and single etc. I already knew that this net worked because I'd used this on a previous project so there wasn't much development for this packaging. The second rectangle would be the inside of the packaging, it is just set up like this for the purpose of double sided print. 

These are the different belly bands I experimented with and I think I prefer the ones where the logo is larger.