Tuesday, 16 April 2013

Yearbook; quote typeface and layout development.


As we are progressing with the yearbook, I was given the task of choosing quotes, a typeface and layout for the quote pages we have running throughout. I chose quotes that I thought were really significant to the course based on what Duncan has said and also quotes that I think will draw people in and the most important things they should know. The quotes are obviously subject to getting the rest of my groups feedback though. The typefaces I experimented with were all quite simple because the quotes need to stand out. I looked at san serif and serif but feel that san serif is going to be better due to the nature of the yearbook and the overall approach being modern. My personal favourite typeface is 'champagne and limousines' but again, I'll have to feed back to the team and see what everyone thinks as well as getting Duncan's approval. The layout seemed pretty straight forward because although I did experiment with the quotes being in different places, nothing looked right apart from having them central. Once everyone has agreed, these quotes will need to be passed on to whoever has the most recent copy of the yearbook. 

Tigerprint Colour; invitation development.


I took my favourite pattern from the ones I have developed and started applying this to an invitation format. I've gone for square because I quite like this as a format to design with and it can be small but with quite a lot of space. I've tried to apply the pattern in a range of different ways to give myself options, including stripping the pattern right back and using it in it's simplest form which is just a single sketchy square. I think although the brief was originally about surface pattern, I've done a lot of that this year so I want to do something different. I quite like the single sketchy square, one with blue at the front and one without, because you get more detail out of it being this big so I think this is the design I will take forward. The idea of having two different designs within one pack is also quite nice for variety. 


I also started looking at different fonts you could use on the inside of the invitation for the relevent information. I've tried to go for fonts that are quite simple so easy to read but also those that stand out so they fit with the design on the outside. 


I quite like this font because it has a hand rendered approach to it and the inital square of this design was drawn by hand. Due to having two different front designs within the same pack I also thought it could be appropriate to have two different colours of the font within each. The colours are taken from the front design. 


From a recent crit we had, I printed out all of the pattern designs and asked for peoples opinions on them. They said it would be quite nice if I added some sort of finish to the design because at the moment it's quite plain and people would be more likely to buy into the product if it had a special element to it. I then had a go at foiling various patterns that I liked best to see how this would work. It didn't really work on the smaller repeat pattern because you lose the detail but on the bigger squares I want to take forward, it actually looks really good. It also doesn't matter if it's a little bit untidy because this fits in with the style of the overall design. 



Geek Table; re-written brief.


After a recent meeting we decided that the exhibition just isn't going to happen for the Geek Table. We thought we had it in the bag with one venue but then there appears to have been some kind of mix up. As an alternative and because we don't want to have just done this for no reason, someone came up with the idea of producing some sort of publication for our work to be showcased in. This can then be used as a bit of a self promo element. Due to these changes, I've re-written the Geek Table brief. 

Tigerprint Colour; logo development.


With the colours I have been exploring in the new patterns I've developed for Tigerprint, I also decided to adapt the paperchase logo to match the pattern as a form of branding the range because I don't feel it has to have it's own name if I do this. I've applied the colours in various different ways to see which work best and I think a mixture of blue and orange together seems to work best because these are the two colours within the pattern design. As with the pattern, I've applied the same attributes to the text so that the two work together. 

Monday, 15 April 2013

Post easter yearbook meeting.

At this point we have the majority of the copy off Duncan but there are a few things still to come for this. Over easter we discussed whose cover design we liked the best and decided to go with Kirsty's because it's bright, bold and stands out. We also decided that Claudia would deal with the layout of the yearbook because this was taking longer than anticipated so it didn't make sense for everyone to be doing it. Sophie would then format the copy once it was placed in. 

We need an updated prize list. 
If there are any aknowledgements going to be made, we need to know what these are. 
Duncan's contact details need to be included. 
Final website address' for everyone included in the yearbook. 
Tutor names.
Alumni.

I'm going to work on the quotes and consider the layout of these. There are four quote pages within the yearbook. 
I need to consider the colours used within the quote pages too. 
Kirsty is going to do a few tweeks to the cover that we have discussed between ourselves. 
Sophie is going to sort out who is going to be placed where in the yearbook in terms of students and chase up the content that we are missing. 
Claudia will continue with the layout design and content in terms of deciding where everything is going to go. 
Sophie will pick names out of a hat for the order of the student work so that this is fair. 
I need to personally consider how I am going to extend the yearbook as it is one of my main briefs. 

We've got Jessie from photography doing the photoshoot for us so we have a professional eye to get the best possible images. 
For the photoshoot we need; 
studio shots
a group shot of the course
a mixture of booth shots and things hung up 

We're going to have post it note friday at 9.30am to see if there is any work we would like people to keep out for the photoshoot in particular. 
I need to have my contribution sorted by wednesday. 


Tigerprint Colour; developed pattern.

I have decided to further develop the pattern designs I did for the Tigerprint competition for the next stage of this brief. My reasoning for doing so is because I felt the other colours were a bit bland on some of the designs and constrasted with other colours a little bit too much. I've gone for bright, simple and bold colours on the above designs. As you flick through you can see how the design has developed through to the last one which I am planning to take forward on the products. The overall design should appeal to men due to the rugged aspect and the fact the concept is quite simple. 


Tigerprint Colour; re-written brief.

I've rewritten this brief so that I am now designing a party pack for a male target audience. When I really thought about the original brief, the product range didn't really get me excited so I decided to come up with something that I'll enjoy designing more. This brief will give me a greater chance to explore deisgn for print and also layout and the application of image because I will have to consider how I will apply the pattern I have already designed. Designing for a male target audience will also be a good challenge because a lot of ranges like this tend to be aimed more toward females. I think the pattern design I've established already will make these outcomes unique because they are not the generic celebratory products you usually get.