Fudge Kitchen; competition.

 https://rolysfudge.co.uk/

http://fudgehouse.co.uk/

http://www.thehandmadefudgeshop.co.uk

http://www.buttermilkconfections.co.uk/

http://www.sanfranciscofudge.co.uk/

http://www.fudgefancies.co.uk

I looked into competition for other UK fudge companies/brands. I was surprised at how many there were but via just looking at websites a lot of them didn't seem to draw me in at all. I've included a few examples above of some of the best ones I found. They also seem to range in the sort of message they are sending in terms of the quality of the product. My favourites were The Handmade Fudge Shop and Fudge Fancies because both seem to have a very simple yet sophisticated colour scheme to their branding. The packaging choices also seem more appealing and this is going to be a big part of the considerations for my own brief. Looking at websites has also allowed me to make a snap judgement which is another thing I need to consider with my own branding as if I create a website then consumers will do the same to mine. 

Proposal and preparation group tutorial.

During this tutorial we discussed our position statement so, where we feel we are within the industry now and then went through each of the briefs we would like to under go for the final major project. After explaining what we would like to do for each of our briefs the group discussed ideas that could be relevent to each brief in order to help decide what direction we would like to take them in. Below I will list each of my briefs, what I am going to get out of them and areas to focus on/considerations for throughout the course of the briefs. 

YCN: Reading and Leeds Festival
- Digital
- Promotional
- Branding
- Sutdent market

Fudge Kitchen:
- Print 
- Packaging
- High end
- Quality
- How can this be made as popular as the chocolate bar?
- Focus on tourists as this is the main current market

Geek Table:
- Collaborative
- Branding
- Quick turn over of briefs
- Targeted at the creative industry

Nail Varnish:
- Branding
- Research driven based on the market
- Promotion
- Point of sale etc

YCN UK Greetings:
- Branding
- Product and range
- Applied image
- Base the concept on a particular theme different to the norm for this part of the industry
- The theme will determine the target market

Yearbook:
- Collaborative 
- Print
- Cross course
- Publishing
- Industry standard printing

Tigerprint:
- Colour theory
- Research driven via fashion and the idea of trends
- Print based 
- Applied image
- Product and range
- Male target audience in order to expand my own selection of work

This tutorial was overall really useful because it made me more confident about my briefs and I now know exactly what I'm going to get from each of them. All of my briefs definitely link together in some way so I know I'm designing within my interests in order to get the best out of my portfolio. I now need to go away and determine some of my target audiences as I begin to come up with ideas for some of my briefs and also re-write my position statement because although I was able to tell everyone in detail, I don't feel that what I've written so far best communicates my position. 

Fudge Kitchen; Products.

http://www.fudgekitchen.co.uk/

These are some of the existing products that the Fudge Kitchen have within their range. This is a starting point for the products I could design for the brand alongside the logo but I could also extend this if I think of anything significant. This also gives me an idea of how to capitalise on the existing designs to create something that is new and unique. I also have some physical samples of the drinking fudge packaging at home to work from. I feel that although the current designs do work together, there needs to be more of a consistency throughout. 

Fudge Kitchen; About the company.

http://www.fudgekitchen.co.uk/

I've looked at the company story as a bit of a starting point for this brief and also to inform others what the Fudge Kitchen is if they didn't already know. The company history gives the impression that they are quite high end due to the product they are offering and the places that they stock the product. The existing branding also indicates that this is the type of impression they want to give, they want to represent quality. At the moment the green is the main colour within their branding as well as gold to compliment this. This is something I need to consider within my own designs, do I want to rebrand the colours as well as the actual logo? Both these colours add the element of sophistication but are there other combinations that can do this too? 

Nail Varnish; different brands.

http://www.superdrug.com

2true

Accessorize

Andrea Fulerton

B. Complete

Barry M

Bourjois

Collection 2000

Essie

FashionistA

Gosh

L'Oreal

Look

MUA

Max Factor

Maybeline

Miss Sporty

NYC

Pixel

Revlon

Rimmel

Sally Hansen

I researched into popular brands of nail varnish as these are some of the ones I would like to compete with, with my own product. I've included images because the bottle shape, logo and size depend on the brand so this is something I will also need to consider. These nail varnishes range in prices and what I found quite interesting was that some of the smaller bottles were actually the 'high end' products. Now I know specific names for a range of different brands I can go forward and research into particular brands more to inform my own designs and logo. 

Preparation and proposal form.

This is the proposal form for my chosen briefs that I will take to the group tutorial in order to explain to everyone the direction I'm taking with my briefs and what i'd like to focus on. This form has also helped me figure out exactly what i'm going to get from each of the briefs and given me ideas for where I will find relevent research. 

Chosen briefs.

These are the briefs I would like to work on throughout my FMP because I find they will have the most possibilities and test my skills. I have included an additional brief which is the geek table collective. This doesn't include the yearbook proposal brief because at the moment I don't know the specifics for this.